The smartphone revolution that has been sweeping India has made sure that people do everything on their mobile. This includes activities like shopping, booking tickets etc. to making financial transactions related to banking, share trading, mutual funds, insurance etc.
So keeping in mind that the customer wants access to everything, including banking, on his / her smartphone, YES BANK, India’s 5th largest private sector bank, has launched its newly revamped website: www.yesbank.in. The bank’s new website has adopted a “Mobile-First” philosophy offering enhanced features. The bank will also migrate to the new URL www.yes.bank thereby becoming the first bank in India on the .bank platform. This will add an additional layer of security for the website.
Consistent and superior customer experience
The bank’s new state-of-the-art website is user-friendly across all browsers, tablets and mobile phones. The upgraded search functionality provides faster and accurate results. The website offers clutter-free design providing easy and friendly customer navigation. This ensures the website provides consistent, superior customer experience with enhanced tools and functionalities.
Logical groupings
On the new website, products are organised in line with customer segments and needs. Related products are grouped and cross linked to allow customers to locate similar options. Customers can now easily and seamlessly locate information on products like deposits, loans, credit cards etc.
Interactive features
The revamped website has interactive features like Product Finder Tool, Product Comparator Tool, Fixed Deposit Calculators and more, thereby resulting in intuitive product discovery.
With the above fixed deposit calculator, you can input the type of fixed deposit you wish to book, the amount you wish to invest, the duration for which you wish to invest and click on calculate. The calculator will display the interest rate applicable for the duration chosen along with the maturity date, maturity amount and the interest amount.
The product comparator allows you to compare up to 3 types of accounts at a time.
Personalisation
Based on the user’s location, previous browsing history, searched product; the website does smart personalisation. The website displays relevant offers based on user’s product interests, behaviour and geography.
Help center
The website has a help center which assists the customer in deciding which savings or current account is appropriate for him / her. The help center also assists the customer in deciding which type of loan to go for.
The website has a Frequently Asked Questions (FAQ) section, which addresses the commonly asked questions related to the bank’s products and services. If the customer still has any queries that are unanswered then he / she can get in touch with the bank through toll free number, email, SMS or visit any branch. The website also lists a free call back facility wherein the customer can fill his / her details and the bank representative will give a call back.
Customer acquisition channel
The website has extensive information about the bank’s products and services. The interactive tools allow the website to serve as an active Customer Acquisition Channel in the form of a platform for product application and service request.
The above features improve customer experience and simplify banking decisions.
Conclusion
By leveraging the pillars of new age technology and innovation, the new website offers segmented user interactions, which are as fulfilling as visiting one of YES BANK’s state-of-art branches.
Finally to conclude, the ‘Mobile First’ approach is a step towards the bank’s mission which is to “build the finest quality bank of the world in India by 2020”.
